Daily Mirror incorporates itself in the high speed entrance sequence that penetrates the city, punctuated by big scale local hits such as Torres Blancas, Bancaya Building and Eurocís itself, and thus assumes an oversized scale, celebrating this kinetic enclave, -restless in its permanent flow of people and cars-, by means of a continuous 22m.-long stainless steel mirror focused upon cars and passer byes.
Like a register of this nervous urban flux and daily events, its linearity and reflection can be related to a roll of film continuously unfolding, while its position protects the new garden and plaza behind from noises, and signals the transition between the XIXth and XXth Century Madrid urban grids.
With no precise program or function, this makeshift pavilion acts as a stoppage or a magnet: a place offering shade and protection; water and rest. A door into a garden and a shield towards the noise. An ambiguous sign, gravitating over citizens and traffic, and in which bored drivers stuck in traffic jams can find a moment of surprise when discovering their own reflection.
Project: Strategic plan for the upgrading of energy systems and programmatic implementation in the Eurocis Block
Status: 1st phase completed (2015)
Client: Eurocís Gestión S.L. + Licorella Notte S.L. + Ministerio de Hacienda y Administraciones Públicas
Location: Distrito Salamanca, Madrid, Spain
Strategy: Antonio L. González
Team: Jacobo García-Germán, Olga González, Marta García, Fernando Cremades, Javier Vidal, Borja Abellán, Ángela Lupiañez, Teresa Carro, Martha Sosa, Javier M. Merino (structure)
Builder: Rodríguez Ávila S.L. + Reformas Oro S.L. + Cerrajería Actyme
Photographs: Imagen Subliminal
Video: GARCIAGERMAN ARQUITECTOS